WORKING WITH MEDIA TO YOUR ADVANTAGE

Delivering Messages With Confidence & Credibility
Getting your message right with the press can be a huge boost to your marketing efforts, product promotions and corporate reputation.

Yet, the prospect of facing the press can be a bit unsettling for those not accustomed to working with the media on a daily basis. Our intensive media training programs help executives feel more comfortable in this role so they can more fully share their expertise with the press -- while positioning their company as favorably as possible.

This training immersion is highly interactive with ample hands-on practice that is captured on video and critiqued.

Participants in this training can expect to:

• Significantly improve the skills needed to communicate effectively
  with the press
• Understand how to better control and position their products,
  services or company within an interview
• Learn techniques that allow them to get their message out
  in a convincing manner
• Feel confident in the face of media pressure
• Craft a message that is meaningful and can be clearly communicated
  and supported
• Reinforce key messages and use stories and anecdotes to bring
  their claims to life
• Practice skills needed to effectively handle and steer media interviews
  with print, radio or television reporters
• Role play real-life interview scenarios to build their comfort
  and confidence level